Customer Experience is at the heart of every business. Specially if we talk about hotel industry then it won’t be wrong to say - making guests feel loved with great customer assistance is the key to every hotel’s success. Despite providing excellent facilities and services, the hotel industry is somewhere lagging behind to provide assistance to their customers.

A New Era of Technology

We are entering into an era of customer service where those hotels who assist their customers, will be the hotels they remember. According to a research report generated by Grant Thornton, application of digital technology into hotel industry can show a better year with margin increased by 1.5% and a notable increase is observed to enhance customer experience. But why Chatbots?

How Chatbots are useful?

Chatbots have changed the way guest interacts with hotel. Either you own a hotel or you work for one, you would certainly agree that people don’t like to wait. Chatbots can provide your guests personalized and real time solutions to their queries. It can level up your customer support and make it easier for your hotel to engage more customers by solving minor issues from becoming major. An effective communication with customers can lead to increased sales, turn to regular guests and more business for your hotel.

You can optimize your hotel’s presence on today’s most popular app in App Store - Facebook Messenger and turn your fans into real guests by providing them hotel’s information, directions, contact numbers, booking facility and a lot more in one place.

Power of Chatbots

Chatbots are boon to hotel industry. It provides your guests with the most engaging experience.

• Increases Revenue: Chatbots build a powerful relationship with guests and are more likely to bring opportunities that increases hotel revenue.
• Increases your direct booking: Chatbot promotes your upcoming events, discounts that encourage guests to book directly through chatbot.
• Cost-effective solutions: Chatbot frees up your staff and lets them focus their efforts on heavy lifting. This leads to increased employee productivity and customer satisfaction as well.
• Keep customers’ past record: Chatbot keeps a record of all the past conversation along with guest details which helps your hotel to find out the details of guests’ previous visits.
• Collect reviews from guests: Tap into your guests’ preferences & expectations and ask for the feedback after user checks out from hotel.
• Stay connected with your guests after checkout also: Draw your guests’ attention with new services, discounts, perks etc which can turn your guests to regular guests.

Conclusion

The guest experience begins long before they arrive. Developing a prosperous brand takes a lot of effort and dedication towards customer satisfaction and chatbots can help your hotel business reach to a new level. Chatbots are here to stay and use of chatbot for hotels will impact both hotels as well as customers. Of the considerable number of approaches to expand customer loyalty and augment customer maintenance, personalization provided by chatbots is a standout amongst the most capable systems.